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Two books recently released anthology of socialy Change Communication Communication before Columbus are presented by Gonzalo and Washington Morelis Uranga. El primero es un compendio de los estudios sobre comunicación y desarrollo. El segundo, un aporte para pensar las formas comunicacionales de los pueblos originarios.
Por Morelis Gonzalo *Desde Maracaibo, Venezuela
Tengo en mis manos la Antología de la comunicaciónpara el cambio social. Lecturas históricas y contemporáneas (2008), de Alfonso Gumucio y Thomas Tufte. Es un texto de 1413 páginas, compuesto por 200 textos de 150autores de los cinco continentes, que demandó cinco años for completion (
http://www.communicationforsocialchange.org/publicationsresources.php?id=359
).
This anthology is destined to become permanent reference source for students and scholars of communication, because they will help us understand why many proposals, models and plans communication that have proliferated in recent times. This text should be in every library in the world media and especially in Latin America, because one of his contributions is to give visibility to research regional communication area in the decades 70/80, the vast majority of which are unknown in the rest of the world, among other reasons because it had not been written in the language they do not know who won as universal: English.
Some of our communicators, as Antonio Pasquali and Luis Ramiro Beltran, have been seminal, and rightly qualify Gumucio and Tufte. Anticipate many internationally renowned authors. Several of these works were translated into English for the first time in the version of 2006, as many of the texts have been translated into English, also for the first time in English on this occasion. There will be no excuse then for not knowing them, study them and recognize them. This anthology also has the virtue of making talk with SUR SUR and SUR with the North on an equal footing. Situated in the South not only to AL, but also Africa and Asia, in addition, recognize that the North is not only U.S. but also Europe. Includes a story arc that began in 1932 with a text by Brecht on radio and concludes with texts on ICT (information and communication technologies) and the Information Society or Knowledge, as some prefer to call it.
Communication for social change is a proposal for other new and necessary is a process of public and private dialogue through which people themselves define what is, what you want and need, which is not taught alma mater in almost any region, repeating once again what is an undeniable fact: the Latin American university life seems back to reality. Thus, few colleges and schools of communication known to adapt to the epochal changes. Almost none have reacted in time to the revolution in the way of making sense of ICT and, worse still do not know how to deal with them. Then the visions come and Manichaean manipulated the phenomenon and, with them, theses and research papers, which serve only to promotions and graduations.
What is critical is also trying to do the same instrumental analysis methodology and theory of the old media, not knowing that, beyond technological gadgets models, the most important is that communication flows they circulate and communication processes that derive from there, where the process is more important than the product, as aptly captured this text is left.
Special mention should be made to the analysis of the proposed "mercadeosocial" so popular. Considering the expression an oxymoron is a success that deserves more explanation, if it was not the same has permeated almost all economic affairs and university, reaching high to consider students as "clients" and no education as a universal right, but only as a service. Stating that these "theories" of communication has shifted from education to persuasion and how urgent the need to return to its roots.
faces this anthology ... also to "innovation" as a source of "development and growth," denouncing a concept used by many theorists and communication planners, who see little word panacea for every last out of all our problems-in the Third World. In this collection there is a convergence of content, breaking the isolation in the study of communication as a factor of social change and also revived the porencima communication rights of freedom of information addressed by Pasquali 40 years ago. So does the MacBride Report and its impact and influence as proposed that is still alive.
thank
as American and as a journalist the work of these authors, in this effort to catalyze communication as a fundamental pivot which should be erected on any model of society, to seek happiness its men and women. Gumucio not exaggerating when he says that a text like this exist in the world. Congratulations Alfonso and Thomas, can be satisfied, without pedantry can say: mission accomplished.
* Venezuelan economist and journalist, teacher and researcher at the School of Art University del Zulia.
2000-2009
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